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about | experience | stories | photography | contact
freelance writer
Jack Palfrey
Anchor 1
Road trippin' across the USA in 2018
Hello!
I'm Jack, a Welsh freelance writer based in Cardiff, Wales.
I have spent the majority of my career working as a travel writer, contributing to a wide vareity of websites, magazines and guidebooks.
More recently, I have turned my attention to writing specifically about Wales, the environment, and sustainable travel, as well as crossing over into the world of fiction, having penned a children's book for Disney.
I pride myself on writing articles that are fresh and impactful, guidebook content that is accurate and amusing, and fiction that captures the imagination.
With my other hat, I specialise in editing, editorial project management and growing audiences for brands.
Scroll down to learn more about my experience, view examples of my work and find out how to contact me.
Approaching Everest base camp 2016
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experience
From 2017-20 I worked as a Digital Editor at Lonely Planet, commissioning and editing content to grow the brand's audience. I also served as Editorial Lead on a number of the company's international campaigns.
Before and after this role, I lived the life of a roving reporter, contributing articles to BBC Travel, Rough Guides and National Geographic Traveller, as well as producing guidebook content for Lonely Planet and World Travel Guide.
Upon returning to my home country, I have worked towards becoming a specialist writer on Wales, producing numerous articles for Visit Wales and Wales.com.
I have also written widely on the concept of sustainable tourism (including a recent essay in Lonely Planet's The World guidebook), and the environment more generally, with a handful of bylines in the eco-themed magazine, Positive News.
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See more of my experience on my LinkedIn page.
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stories
As a roaming writer, I tend to focus on off-beat, environmentally-tinged stories that have characters at their centre.
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(click any image to be taken to the full piece)
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The Indian village addicted to
chess (BBC Travel)
How the return of Sofia's ancient bathhouses are reviving the city (NGT)
What it's like living with man-eating tigers (BBC Travel)
When bound to an office desk, I take a creative approach to content production, blending structures that ensure high engagement with concepts that provide originality.
Real life treasure hunts around the world (Lonely Planet)
Talkin' trash: would you travel to pick up litter? (Lonely Planet)
How to recreate six great literary journeys (Lonely Planet)
These days, my journalistic writing expands beyond the subject of travel, with articles centred around the history and culture of Wales and aspects of the environment.
How Owain Glyndwr became a Welsh folk hero (Wales.com)
Airships are back to clean up aviation. Will they take off? (Positive News)
The story of Cardiff: Europe's youngest capital with a long history (Wales.com)
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photography
I endeavour to supply my own images with story submissions. An example of some of my pictures can be seen below.
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contact
I am currently open to the following opportunities:
Large project work, be it in the fields of commissioning, editing and writing or editorial strategy and brand growth.
Guidebook writing, particularly focusing on Cardiff and South Wales.
Fiction work of all kinds.
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If you're interested in working together, please feel free to reach out via email at: jack.freelance@outlook.com
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Alternatively, connect with me on Twitter, Instagram or LinkedIn.
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